What is the Challenge
The Mad for Madtown Challenge involves participating in two Run Madtown events: Rudy’s Rainbow Mile and \ or The Twilight 5K on Saturday evening, the 10K, or half marathon on Sunday morning.
Completing two events makes you a Mad for Madtown Challenge Finisher and you’ll receive a Mad for Madtown medal in addition to your other two event medals plus BONUS SWAG! In 2026 that is a Hydration Belt with 2 bottles. See picture below (comes in all black or with pink accents – as shown below).
Our Title Sponsor:
Johnson Fitness & Wellness
Joining forces, Johnson Fitness & Wellness and Run Madtown aim to champion community fitness while emphasizing the significance of muscle recovery and relaxation by providing dedicated muscle recovery zones post-race for athletes to stretch out and pamper their muscles.
Once accomplishing all these miles, participants will discover firsthand the transformative power of massage chairs for aiding in muscle recovery.
Johnson Fitness & Wellness will have a post-race oasis on Library Mall featuring an assortment of massage chairs and massage guns, which help soothe inflammation, and reduce muscle tightness. Whether it’s kneading away tension from tired calves or simply cooling down the body itself, the massage chairs are the heroes of the post-race ritual.
